Welcome to the People + AI Guidebook

This Guidebook will help you build human-centered AI products. It’ll enable you to avoid common mistakes, design excellent experiences, and focus on people as you build AI-driven applications.

It was written for user experience (UX) professionals and product managers as a way to help create a human-centered approach to AI on their product teams. However, this Guidebook should be useful to anyone in any role wanting to build AI products in a more human-centered way.

There are six chapters, each with exercises, worksheets, and resources to help turn guidance into action:

Guidebook recommendations are based on data and insights from Google product teams and academic research. As our research continues to evolve, so will the way we approach AI product design. Expect updates to the Guidebook as the field of AI moves forward—think of it as a living document.