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The People + AI Guidebook is a set of methods, best practices and examples for designing with AI.

Our recommendations are based on data and insights from over a hundred Googlers, industry experts, and academic research.

Start here

To help you get started with our materials, we’ve created a set of AI design patterns.

Explore patterns

Each pattern contains action-oriented guidance about a specific aspect of AI product design and examples of how to put them into practice.

Go deeper

Explore the topics from our design patterns in more depth with:

  • 6 deep dive chapters
  • Case studies
  • Workshop materials


Our six original chapters, now updated with new guidance, follow the product development flow. Each one has a related worksheet to help turn guidance into action.


Google PAIR. People + AI Guidebook.

Published May 8, 2019.
Updated May 18, 2021.