Let users give feedback
When your AI-enabled system behaves in a way that a user doesn’t expect or want, make sure that they have an option to share feedback. And, as much as possible, use that feedback to improve your model.
Feedback in AI systems can take a range of forms, including,
- Giving a thumbs up or thumbs down on a recommendation
- Hiding unwanted recommendations
- Flagging or reporting problematic recommendations
- More traditional feedback flows, where a user manually reports a problem through a form or other mechanism
Once a user gives feedback, acknowledge that you received it. If possible, let them know how the system will respond to the feedback.
Acknowledge user feedback and let users know when adjustments will happen.
Don’t just thank users—reveal how feedback will benefit them. They’ll be more likely to give feedback again.