Explain the benefit, not the technology
AI as a technology has unlocked a wide array of new, and often exciting, products and services. But no matter how novel your use of AI, when explaining your AI-powered product to your users, focus primarily on conveying how it makes part of the experience better or delivers new value, versus explaining how the underlying technology works.
Run user studies to answer questions like:
- What do users need to know about how the system works to understand and use your product?
- Why is this knowledge useful to the users?
The level of technical detail needed in your explanation will vary depending on the product and users.
Emphasize how the app will benefit users.
Avoid emphasizing the underlying technology.