Start here

To help you get started with our materials, we’ve created a set of AI design patterns.

Explore patterns

Each pattern contains action-oriented guidance about a specific aspect of AI product design and examples of how to put them into practice.

Filter by guiding questions

The design patterns are organized around key questions that often come up in the product development process, to help you easily find what you need for your project.

Go deeper

Explore the topics from our design patterns in more depth with:

6 deep dive chapters
Case studies
Workshop materials

Chapters

Our six original chapters, now updated with new guidance, follow the product development flow. Each one has a related worksheet to help turn guidance into action.

Case Studies

Teams who have built products using these best practices share their stories.

Workshop

Our workshop kit was built to help put these concepts into practice in your product. It can be used to run everything from quick interventions to full design sprints.

Citation:

Google PAIR. People + AI Guidebook.
pair.withgoogle.com/guidebook

Published May 8, 2019.
Updated May 18, 2021.

People + AI Guidebook by People + AI Research team is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at pair.withgoogle.com.